Pitch Please

Ever found yourself navigating the complex waters of mortgages and real estate, wishing for a guide? 
Enter Alex Ladu and Perch, a digital platform designed to demystify and streamline the home buying process for Canadians. From assisting first-time buyers in optimizing their path to homeownership to helping existing homeowners maximize their real estate value, Perch offers a holistic approach to one of life's most significant investments.

In this episode of Pitch Please, Alex shares his journey from finance to founding Perch, addressing the gaps in traditional mortgage processes and the importance of tailored financial solutions. With a deep dive into how Perch utilizes technology to automate data workflows and leverage both structured and unstructured data, listeners will gain valuable insights into the future of home financing.

Join us as we explore the evolution of Perch, the challenges and triumphs of entrepreneurial life, and how Perch is empowering Canadians to make informed decisions about their homes.

About Alex Leduc | Alex Leduc | LinkedIn
Alex Leduc is the CEO and founder of Perch. He has worked in the real estate sector for over 11 years in various corporate finance, strategy, underwriting and analytics roles.

About Perch | Perch | LinkedIn
Perch is a Canadian digital mortgage platform that empowers first-time homebuyers to accelerate their path to home ownership and assists homeowners in maximizing the value from their real estate portfolio.

We also operate a private mortgage fund (Perch Capital) that allows Canadians to invest in mortgages and earn great risk-adjusted returns. We are currently paying a 9.38% annual rate of return of monthly dividends to investors.

Interested in shaping the future of home financing? 
Perch is looking for collaborators and investors. Let's innovate together!