Pitch Please

00:35.58
mike_flywheel
Welcome back everybody this is Mike from the pitch please podcast today I'm joined by Vincent from sevendish Vincent I'm going to kick it over to you to give us a quick introduction about your role at Sevenish and maybe you can give us a little bit of. Background on your career journey and what's led you here.

00:58.32
Vincent
Sure. Well first off, my thanks for having me here. It's really great to be here and so I'm ah actually the founder and Ceo of 7 dish. So yeah, that well.

01:06.70
mike_flywheel
Amazing. Yeah, go ahead. Sorry.

01:13.68
Vincent
Ah, get let's start this again. So I'm I'm the founder and Ceo of 7 dish. Yeah.

01:15.85
mike_flywheel
Actually maybe I'll just reset the whole thing just to make life easier all right chop restarting. Welcome back. Everybody to the pitch please podcast. This is Mike here and today I'm joined by Vincent from Sevenish Vincent why don't you kick us off with a little bit of an introduction of your role at 7 dish and maybe a bit on your own career journey and background of what led you here. Sir.

01:46.12
Vincent
Sure. Well thanks Mike for having me here. It's really great. Um, so I'm the founder and Ceo of 7 ish and currently responsible for many things as any any founder of startup and a bit about myself. Um. I think I can qualify myself as an entrepreneur and builder at heart um was ah born and raised in Montreal and always had an interest in technology and I naturally gravitated towards the space as a career choice and. I was really fascinated with the start of the internet and its potential at pre 2000 and got to work on. You know, first generations of media and entertainment websites while I was studying and after graduating from Mcgill University in computer engineering I I got to start my career at Accenture. And spent a couple years on consulting on very large scale projects whether in utility or retail and I got really the entrepreneurship call in in 2006 and I had the opportunity to start a company with my partner at the time in weulni. And we got to start a company called orchestra which you know initially was a consultancy in the digital and ecom space and we were looking to offer highqual high value digital and ecommerce services but at a human scale as supposed to.

03:10.30
Vincent
Like Accenture with 100000 people plus at the time. Um and we got to help some pretty large enterprise retailers and distributors like Soby's Giant Eagle Mary K Stanley Black and decker to either enter or improve their digital presence and and play in the digital arena. Um, and about midway in the journey we pivoted in 2011 as major trends of mobile social and cloud were converging at the time we got to ah build a new generation of ecom or omni channel commerce platform and really became a Saas platform provider. Ah, with that with that pivot while still offering some value added services. So those were really exciting times. We had new paradigms both for tech providers and for retailers such as cloud and mobility and from a consumer perspective. Mobility and social really changed the game for how consumers evolved their shopping behavior how it complexified shopper journeys um, and really was ah a great puzzle to solve for and we kind of ah grew our way ah into this. Got got to specialize also quite a bit into the grocery space and we eventually got acquired in 2017 by a company called mdf commerce so I mean in in a nutshell I mean during about 15 years as part of that journey got to work with great and talented colleagues.

04:41.78
Vincent
Customers and partners. We got to build and grow a fantastic team raise some funds and eventually sell the company. So um, when when that part or that chapter was over. Um, you know as part of being acquired. We got straight into covid. Um, and it was kind of a crazy time for ecommerce companies like us seeing 10 x traffic overnight. Um, so got to ride ride that part of the journey after the integration and then decided to move on to. Ah. Other other things I'd say and after some reflection as to what to do next I wanted to get back into the game and started a new company called 7 dish.

05:29.27
mike_flywheel
That's super cool. So the the world of Sas and building teams and building companies is not new to you. You did it not only for yourself and congratulations on a successful exit. That's always a big milestone for a lot of founders or people that start start businesses. But even during your time at orchestra technologies. You were actually working on these types of problems and challenges every single day and so you've naturally been able to bring a lot of those skills. So maybe um, talk to us about you know what inspired we won't get into the details of 7 dish and everything about it yet. But maybe what inspired this. Idea around around 7 dish as the next step in your journey.

06:11.00
Vincent
Ah, well I mean when when you look at ah at food as as a whole so I can say that I'm a foodie um I enjoy cooking I enjoy eating and when when you get children. So I have two two young girls. They're 7 and 9 the whole weekly experience changes drastically whereas before you had time you could take the time to to cook on a weeknight. You know you're not as much on a schedule but with kids you have less time. Your children have ever-changing tastes and needs and the energy and motivation to make dinner exciting is is harder to find so um, combine that with the fact that at orchestra we work with a lot of grocery chains. Um, we're very aware about about that part of customers Journeys um. But there was an issue with having all of that that experience for customers to make make all of their their planning for the week easier ah coming just from the grocery chain you know families have unique needs. They might shop from different places they might combine. Groceries with other types of goods that are coming from other other retailers or or other restaurants or etc so having a holistic view on your weekly needs. Can't necessarily just come from the grocery chain so there was kind of that I'd say the first mile of the journey for families is is kind of still.

07:41.31
Vincent
Ah, very disconnected and fragmented. Um and that kind of initiated the the thought of how can we? How can we tie all this together to simplify the lives of families on a weekly basis.

07:51.93
mike_flywheel
So it was a pain point that was literally close to home. Yeah, and so your journey at Orchestra you said you know you were at a centerure before then Orchestra now seven ish.

07:55.66
Vincent
Yeah, close to many homes. Yeah.

08:08.60
mike_flywheel
But earlier you mentioned that you sort of always knew that you wanted to be an entrepreneur that was like your your own style. What would you say had inspired you and when did you sort of know for you that entrepreneurship was a future path.

08:24.13
Vincent
Yeah, it's ah it's a great question. Um, ah I guess I can say that from ah from a young age. Um you know thinking of ideas putting them into motion whether it's commercial or not with something that was ah, kind of the. Instinctive to to me. So um, whether there was ah ah mowing some lawns and trying to make a business out of it or um, later on ah being a consultant is trying to build and websites in the pre pre two thousand years and. And trying to figure out how how can you we make make a business out of this. It was always in the back of my mind. Um, and I think I took ah initially ah the path of the the standard path if you graduate and you get a job in parallel and just a couple of years after I figured out that that probably that wasn't. The best thing for me and and therefore we decide to start start a company. So um I think it was always there in the background and when the opportunity came ah um, you kind of jumped on it.

09:25.85
mike_flywheel
And I'm sure you're not alone I'm sure there's many people even myself if you were to talk to most of my friends.. There's always an itch to look at the world around you and come up with ideas for Problems. You're seeing and so some people just love this space and for me this is a big piece of the podcast which is. Learning about other people's itches and what are all these challenges and opportunities they see in the world around us as you were going through your journey at Orchestra or maybe it was even before that or maybe it's now are there any companies specifically that you look up to and if so why.

10:02.63
Vincent
Um, well actually it's interesting. You ask that? um one of the the companies that I really look up to and and enjoy seeing their progress is a company from a very good friend of mine called cal Mark Bashi who founded a company called. Yeah youido eight years ago and it's essentially a saas platform that offers 2 wo-way workflow automation between multiple solutions like Asana Trello Salesforce and table and and many others and what I really appreciate about what Mark did um. And what he built with his team is innovation around the employee experience so especially in ah in a market today where there's labor shortage and it's it's hard to find talent. They really found a great way to innovate from recruiting to retention. Ah, in topics like salary transparency and equity building a great culture internally and and just being a really great place to work at so I think that you know as part of ah, a lot of evolution that we have in in companies today working on how you treat your. Employees and how you make them feel great about working in your company is going to be really the the best formula ultimately to to to get success.

11:23.46
mike_flywheel
That's cool. It's a noble mission and it's super awesome that you know you know the founder of of that and are able to still connect and bounce ideas get mentorship and stay close that that's awesome off to check them out after after the show but let's let's talk maybe a little bit about.

11:34.94
Vincent
Yeah, sir.

11:39.78
mike_flywheel
Um, 7 dish next. Ah what we love to do on the pitch please podcast is start with your pitch that we can learn a bit more and then we can go from there so Vincent your pitch please.

11:50.28
Vincent
Sure so what's for dinner I had that question every single day I'm a parent of two young girls and like millions of busy and stressed parents out there that are more and more conscious about food costs. We all need help with our weekly food needs. 7 dish. We're building a meal planning and smart shopping app that helps families eat a varied and healthy diet with personalized weekly meal options save hours every week and save up to two hundred and fifty dollars a month with smarter grocery purchases that are optimized for quantity and price. Our goal is to improve the health. And quality of life for families one week at a time.

12:30.26
mike_flywheel
That's awesome Now you told us earlier that it got started um a little bit off your own frustrations and identification of this need in your own life and many people around you What was sort of the compelling moment of. When you decided Okay I'm going to take this problem and I actually want to solve it What what was was there like a a certain day or a certain moment in your life where you were like this is this is the the idea I want to jump on.

12:59.86
Vincent
Um, well, it's interesting because it's something that grew in my mind through the years of of working in in my prior company. Um, because we were exposed to a lot of the food space working with grocery chains and and restaurants and et cetera and. And and by trying to get our customers to go all the way to where I now want to go. We realized that this wasn't really possible for them to go all the way just because when when you want to when you want to offer a service that's customer first. Ah, you can't be bound necessarily by your own infrastructure and and business model and barriers. So um I guess the the ultimate moment was this cannot come from the infrastructure it needs to come from the customer first and and with the timing of um. Not only the the fact that I wanted to move on personally to another another challenge but also the whole pandemic created a great timing for for this type of idea where um, all of the food infrastructure delivery and infrastructure ah exploded. During the pandemic and now we're left with a more mature space with regards to the last mile and food delivery and and a bigger awareness in the market around the usage of food services and apps. So it was also. Ah.

14:27.33
Vincent
Ah, timing of when when the time was right to to bring that type of service into market.

14:33.54
mike_flywheel
Makes sense. So Maybe teach me a little bit about how sevenish works or it will work for the user and as a customer or potential customer myself. How would I use Sevenish. Ah. In my weeks or months or days or wherever wherever it fits into people's lives.

14:54.31
Vincent
Sure, um, well essentially the the application is is to be ah your your personal assistant where um, you know you can start with a question of what what am I going to eat this week or what? what do I want to eat tonight. And the application is sent. Essentially we'll learn a bit about you initially where you can stay any preferences or restrictions that you have um, any specific cookware you have like you have ah a barbecue you have a smoker you have an oven an air fryer. Um, and also ah, learn a bit about your your family. Do. Have any allergies or diets or medical conditions that would affect what you can or can't be and then based on that as ah as a baseline we'll be able to ah help you get a personalized experience in terms of. Searching for meal options are literally getting inspired with either a full full week worth of recipes and meal options or just a single one and and how the app works essentially is really to take off a lot of the burden of your your weekly task so you know generating your shopping list automatically and then. Allowing you to get a full grocery cart for the grocers. You want to shop at so that you can get a sense of how much could it cost for the week and and just make your life easier if you want to order online or just take that that that cart and shop in store. So and as you as you keep on using the application will.

16:22.39
Vincent
Will know more and more what you like what you don't like and and you end up getting a real personal assistant that that really knows you and understands you.

16:30.23
mike_flywheel
That's cool. So there's like an initial profile setup if you will and is it web-based phone-based app-based okay and so you put in your preferences as a user.

16:37.91
Vincent
It's gonna be a web and mobile. Yeah.

16:43.75
mike_flywheel
But over time it also learns more about you and your habits and and trends and then you were saying something about it helping compile the shopping list or the shopping cart across the entire recommended meal plans for the week um first maybe a question on how the meal plans work. Do you say hey I need 3 dinners this week two lunches the rest I might not be home make me some great meals and then it looks across it recommends those and then also groups hey if you need ground beef. For 3 of the meals here's how much ground beef you need to buy total is that sort of how it works.

17:19.36
Vincent
Yeah, well the the so interesting point. So so couple things there. So first thing the idea is to make it configurable to your needs so to your point. Um, if you want ah dinners for Monday to Thursday for instance, which are the. The the weekly more more problematic meals for a lot of families. Um, and you want also lunch options or quick and easy lunch options so you'll have so a certain set of configurations to help the recommender to provide the plan for you and and then obviously you have the the opportunity to. Swap out easily options or the options that wouldn't fit um and and the more and more we'll we'll get get users to test it out and try it out. We'll see what what people want to tailor and customize versus keeping it simple um and then for for the the shopping list what we're looking to do. Ah, down the road is to be able to influence. Um your meal options based on what's available at your favorite grocery store. For instance, this week both in terms of availability assortment seasonality and price. But we also want to optimize the meal options. Based on that so to your point if you've got 2 recipes with ground beef for the week how can you optimize? Let's say something that would be a family pack at a better price from the grocery store. So we're looking to optimize on both ends which ends up saving you money and also ends up wasting less food.

18:51.38
Vincent
Which which are 2 key key objectives that we have.

18:54.56
mike_flywheel
That's super cool and so will it also pull in it maybe does already like couponing or discounts or things that are on special that week across all the the different I think you called them infrastructure but essentially the grocery stores in your your neighborhood or area.

19:09.44
Vincent
Yeah, So the the idea would be to provide a view of what are grocery cards going to cost ah in different grocery stores in your area. So based on participating grocery stores or the ones in in certain demographics. Um, so that you would be able to you know make an educated ah guess towards where you want to shop if you want to go a different different option than than your favorite store For instance.

19:37.57
mike_flywheel
That's cool and I know on your website you have meet your lifestyle nutrition and Health goals. Um is there actually a component to set health goals as well and use that as an intelligent component into the meal plans or meal preps like say. You know I'm doing a keto diet this week or I'm trying to do a more vegetable based meals is that like an input that you're able to choose and customize.

19:58.79
Vincent
Yeah, so you're going to be able to choose the type of diet that you want to have initially so there's the concept of the the family's profile. So usually the person that's in charge of choosing what people eat for for the week and a family will kind of create a family profile out of everybody's. Preferences or restrictions. But if you want it as an individual to say well I'll go on ah on a paleosric diet or on a ketto diet. You could you could spec that out and then the meal recommendations are going to be valid for that type of diet. So so that can just speed things up same thing for vegetarian or. Or even if you if you like a certain type of cuisine and you want it to be vegetarian, you can specify those as well and so that it can help speed up the options that are proposed to you or what would be recommended to you into a meal plan.

20:49.28
mike_flywheel
That's super cool now we've been talking about who uses this in kind of beating around the bush on it but who is sort of your intended primary audience. It sounds like it could be for anyone but who's sort of the primary audience that you think are going to use 7 dish and. And then who would be the kind of secondary audience and in any regard.

21:10.42
Vincent
Yeah, um, that's ah, that's a very good question when the first ones we ask ourselves when you get something started. Um, So although as you said it could apply to a lot of people. What we the the segment that we think is going to benefit the most out of this application is. Ah, busy working parents with with young children at home that are feeling stressed or with the mental charge of figuring out. What's for dinner every week. Um, so that would be kind of the ideal candidate and you know although there's there's a lot of alternatives for for options when you don't have time to to cook For instance. Um, those families have tried alternatives like ready to eat ready to cook like meal kits or just takeout. Um, but they they just haven't found what they needed fully either because it's a ah question of cost unhealthy choices or lack of variety or simply just too much packaging that you have with. With meal kits filling up your your recycling bid and therefore they're they're looking for different solutions or a better solution so that would be our initial segment that we're looking for and and out of that segment any any family that has ah you know. People in the family that have allergies or or need to follow specific restrictions in terms of food really limits out a lot of the options out there and so those are those are are actively looking also for for solutions to help them out with their challenges. So those those would be the the primary segments we're we're looking at.

22:42.86
Vincent
Um, the whole the whole space of individual. Ah you know meal meal following is something that is also another huge market. Um, but you know as any startup with limited time and resources families is is target number 1

22:57.56
mike_flywheel
Yeah, and it makes sense like other people are going to be able to use it to your point if I'm meal planning for the whole week even if I'm an individual families obviously is the primary goal. But even if I'm an individual the concept of 5 different meals and it helps optimize what I need to buy. I think whether it's an individual or families. You really hit on a good point there which is there's a whole kind of concept of sustainability built into what you're doing here because you're going to buy closer to what you need and intend to use rather than over buying it'll help. Kind of customize that into into your meals correct.

23:31.19
Vincent
Absolutely if we can if we can optimize for both price based on what's what's at a in a discount or a good price versus to be the average for that product and on top of that optimize for quantities as well. Then you'll minimize the the waste. There's There's ah so many ah statistics showing that you know people that that do planning or or plan more properly than a week will end up wasting less. So So the better we can help ah families to to both save in terms of quantity and price that. Ah, Better. They'll end up in the end.

24:09.51
mike_flywheel
That's awesome and so what does it? Actually what does the output look like is it hey for my Monday I would open my dinner and I would get a step-by-step set of ingredients and instructions to cook that specific meal. Almost like a good food or a hello fresh that people might be familiar with.

24:28.66
Vincent
Well so it's ah it's a bit different so one one of the the issues that you know having talked to a lot of families is is the variety conundrum so people. Um you know, essentially. Ah. Lack the time to find inspiration or find it cumbersome to just search on the web to find find options and therefore they end up eating the same thing over and over so what we wanted to do is to make make the web available within the application. In a standardized and in an rich way so that um, instead of just having that that limited set of recipes you might like ah Jamie Oliver you might like Vica Lu and Quebec which is which is very popular. So um, we make those recipes available as part of the recommendations. So therefore. You can once once you you you have a meal that's recommended. You can just ah, go directly to the source and get get your instruction to to cook cook the recipe but essentially you have access to the ingredients. The instructions and also the nutritional information for that recipe.

25:35.40
mike_flywheel
That's amazing. So honestly, the entire web is the cookbook. So once you select the meals that were interesting or helps kind of put them together. It'll actually route you to each as you need to go cook them throughout the week that that's super cool.

25:47.77
Vincent
Yeah, exactly.

25:52.31
mike_flywheel
Um, what's been in actually maybe before we go there. Competitors are there competitors in this space or alternatives I Guess there's definitely alternatives I would imagine but are there competitors as well.

26:07.29
Vincent
Yeah, that that there's there's definitely ah, both alternatives and competitors with regards to the alternatives as as we talked a bit earlier um in terms of food Services. We're actually looking for the ones where it it doesn't fit the bill for for our our customer segment. Um, but in terms of competition. There's There's different apps that either that are focused on um, kind of saving you money or there's apps that are focused on helping you ah get get recipe ideas and etc. Ah, where where we haven't Found. Um.

26:43.79
Vincent
Good good alternative options is where you can offer curated recipe variety with a large assortment from from the web. Ah as as well as being able to recommend personalized meal plans dynamically um, usually you'll have a large access. Ah, to to recipes. But then you need to build your plan yourself. So we're really looking to to streamline the process end to end and we haven't found a lot of good options for that that not in Canada and limited limited competitors in the us. So.

27:21.13
mike_flywheel
That's cool. Ah, it means you just got to keep moving fast but that it sounds like you're on to something now where um where how do you at Sevenish make money is this something I would subscribe to as a user and pay monthly or how does that How does that work.

27:37.50
Vincent
Yeah, So we're looking at ah to potential revenue Streams. So We we haven't launched yet. But essentially we're looking at a a transaction fee for grocery stores for online orders that are placed by users and we intend to make that. Flow as a free service for users and we'll have a premium subscription. Ah, which is going to be a monthly fee for families. Um, that subscribed to the service and want to get access to 100% of the capabilities.

28:08.13
mike_flywheel
And I mean it. It seems like it would be pretty rational based on just the food cost savings alone never mind the time and variety that it'll provide so it sounds like you've got a great model there and and a lot of value that people would pay for just to save them time and efficiency. Especially if. Over time you're helping optimize their cart. Their shopping list. You might be saving it. Do you have a sense of how many hours a week you might save people that are using 7 dish.

28:36.53
Vincent
Um, yeah I mean it's it's something that I'll vary based on the family profile but easily save you know 2 to 3 hours a week on average for sure.

28:47.59
mike_flywheel
That's that's pretty impressive even if you make $20 an hour you could save yourself $60 to $80 worth of time which is pretty impressive. What's been. Your favorite or maybe most memorable story in in your journey so far as you've been building up 7 dish.

29:06.72
Vincent
Um, I think one of the the very interesting things is is around our kind of validation of of our our business model that we've we've done last year and speaking to customers or potential customers and.

29:22.82
Vincent
You know, understanding how how deeply we can impact our quality of life and the positive impact we can have on their on their lives is a great great motivator for for the business so that was ah a great great sequence. Really enjoyed it and and looking forward to. Able to bring it to life and and help them concretely. Um I mean the the hardest part is is ah wanting to go always faster than than the resources and time you have available. Um, you know the.

29:40.74
mike_flywheel
What would you say has been the hardest part though.

29:56.51
Vincent
Being able to to really focus on what we can do to solve for that ideal customer segments problems first and foremost and prioritize ruthlessly against anything else. Um to be able to get get and hit some milestones so ah and and what was great about. About spending time with customers is that it helps you to to 0 in on what that is.

30:20.24
mike_flywheel
Yeah, and I'm confident based on your previous experience at a center in orchestra your concept of speed prioritization and now layered in with with talking to potential customers or customers families truly facing. This is is going to bring that to life. Um. Now you said you what stage are you at you said, you're about to launch or you just launched what talk us through that a little bit and I guess maybe even weave in to that where you are today and maybe what the next six months look like for for 7 dish.

30:49.16
Vincent
Sure so currently we're we're we're in development and we're we're looking to get a first version as a beta or Mvp in in March so around the March timeframe. So. It looks like it's going to be tomorrow being in January already. But it's pretty exciting. So um, so that's that's where we're at from a product perspective and we're going to make this available as a web and and mobile application. Um, and in the next six months we're really looking well first off to launch our beta and to get as much feedback and and understanding from our our beta users um to to hone hone and and tweak the product to make it. You know great great for that customer segment. Um, and to be able to to launch sometime at the beginning of the fall.

31:41.60
mike_flywheel
All right? So coming in March. Do you have a sense of how many beta users you would love to sort of see in your pool and is the beta going to be regionally restricted is it Canada -wide just in quebec. Multimarket north america what's sort of like the thinking on the beta rollout.

32:00.78
Vincent
Yeah, so so we're we're looking initially to to have a closed beta um and get get first first cohort under under a hundred users and really learn from that first experience you. From from past experience this is where the bulk of of some of the surprises come so we'll we'll get to to learn from that and then go gradually based on the experience based on the feedback we're we're going to increase the the size of of that beta and and learn from subsequent cohorts. Um, and that's where we're giving ourselves a six month period to be able to test out with with different different cohorts of users and eventually we'll we'll probably going to open up the data afterwards. Um before before launch to get get a critical mass users.

32:49.90
mike_flywheel
That's amazing and do you have a rough timeline on when you would love to see this Ga and market at least for Canadians beginning of the fall. Okay, and.

32:55.20
Vincent
Yeah, it would be it would be beginning of the fall. Yeah.

33:02.25
mike_flywheel
So I'm probably going to sign up. But for anyone else interested where should they go if they want to sign up either to be part of the beta or or g and you said the beta is going to be about a hundred people but is it specific to a region or just specific to a number of people.

33:17.80
Vincent
Um, it's going to be. It's going to be most probably focused on on Canada first for for the initial beta but but you can benefit from the application. Even if you're from the us or or another region so that it's not.

33:20.99
mike_flywheel
Okay.

33:31.98
Vincent
Everywhere ah from from the beginning to to your shopping list. You're not limited geographically for for buying groceries. You'll be limited by by certain geographies or or participating grocery stores to start with.

33:43.48
mike_flywheel
That makes sense and I guess as part of this, do you make the relationships also with the participating grocery stores and is that like also I guess one of your customers is this partially a double sided marketplace at the end of the day.

33:58.61
Vincent
Yes, but ah well for for placing an actual order there. There needs to be a relationship with with the grocery store and and and the more the closer the the relationship with the grocery store. The more value we can bring to customers that are shoppers for that store chain. Um, so yes in in that sense that there's two parties involved.

34:19.87
mike_flywheel
Awesome! Are you also looking for if we have someone that's listening to the podcast by chance. That's also in this space. Are you looking to bring on more grocers and retailers at this time or is that after the. Initial 100 user beta that you'll be kind of crossing that bridge.

34:40.83
Vincent
Ah, well, ah, we're we're going to start with the initial ones but any any grocery chain that would be interested in participating or or starting in conversation or more more than happy to to have a discussion with them.

34:41.35
mike_flywheel
Um, okay.

34:52.39
mike_flywheel
That's amazing. So if people want to sign up where where should they go.

34:57.40
Vincent
They they can go on on sevendish.com and just sign up ah to our our beta waiting list and then they'll be up to date with our progress and and when it's actually going to launch and depending on region and. And interest that will will shape up our our first cohort for for the March time frame.

35:19.43
mike_flywheel
That's amazing and and so it's it's act the actual number seven dish dot com and if people wanted to follow updates is it best to do that just via the website Linkedin instagram what are sort of the means that you're keeping in touch with your current or prospective.

35:35.53
Vincent
Yeah for for the moment. It's going to be through through the mailing list and we're eventually going to start ramping up on on social media presence in in the spring when we launch the beta.

35:36.11
mike_flywheel
Customers.

35:46.39
mike_flywheel
Super exciting. This is sort of the I love watching people at the different stages of the journey I think so far from a bunch of the people we've talked to you're maybe earliest on in the development of this so it'll be really cool to watch the evolution of something that I'm sure so many families are going to see. Absolute value in I can already picture a bunch of people of work that complained about this to me regularly immediately going to go and and sign up whether it be for the beta or or the alpha over time. Um, when you sort of look longer range. Um. 5 years down the road. Maybe I'm sure you've got ah an aspirational state for for 7 dish. Um, is there like a longer range vision of how you see this product impacting the world around us.

36:36.78
Vincent
Well I think if you if you look at it at a you know higher higher level our our goal ultimately is to improve the quality of life and health of families at home right? So if we're able in 5 years to help several hundred thousands families to to achieve that goal then that would be a good aspiration for the next five years

37:01.26
mike_flywheel
That's super cool I'd love to over time it as as it goes out I think there's like something really around this like food waste piece which at least I'm seeing as we kind of think about sustainability left to right across Canada that I think is going to be so critical to being able to even amplify your story that is like the. Ah, incremental benefit you're saving time saving money and the overall reduction in food waste could solve so many global problems and so it's it's amazing. It's amazing to see what what you're up to.

37:31.41
Vincent
Yeah, and it's a great point that you you bring up because ah food waste is is a massive global problem and I think it's ah it's a problem that's understated to some some extent people aren't. Necessarily aware of the global impact they're they're aware of of the impact in their own kitchen. But when you look at you know the billions of of dollars worth of food that's wasted every year it's it's it's a massive problem. So if we can help reduce. Ah. Portion of that food waste and be able to help with the health of the planet as well will will have achieved the you know quite a bit ultimately.

38:14.42
mike_flywheel
Definitely and I know on your website. You know we are cooking an ai based food assistant before we started the podcast today we were talking very briefly about openai. Do you see open Ai having a role in in. 7 dish or accelerating the work you're doing or how does that sort of play in.

38:34.47
Vincent
Well I think irrespectively if it's if it's open Ai or or not um, the fact of having some type of conversation with customers. Um that and to be able to understand them and their context is going to really help ah provide. Ah, the right recommendations for each family and so in that sense. Ah the the personal assistant is really to feel that you've got somebody that that has your back and that that knows where you're at in either your diet changes. Ah needs or allergies that your children have and really to be able to support you because you know, um, nutritional nutritional needs isn't something that's static in time. It's something that evolves as your family evolve as your kids grow up. So if we can be. Good enough to understand how these things evolve through your behavior through your needs then we'll really be able to provide value on ah on a long-term basis as opposed to just on a a transaction I think.

39:40.10
mike_flywheel
That's amazing. Vincent. There's 1 other thing. It's a bit of a surprise I didn't tell you we were gonna do this but I do with every guest um pitch please podcast is really hard to say multiple times fast but we're trying to do a bit of a competition to see of all of the guests coming onto the show. Who can say pitch please podcast pitch please podcast the most times in a row without getting tripped up. So if you've got water around. You have a sip of water I want to see where you rank I'm not going to tell you where you rank you're gonna have to listen to the podcast to figure out if you're at the top. The bottom of the ranking but whenever you're ready. You go and I'll keep count.

40:16.27
Vincent
Sounds good pitch, Please podcast pitch please podcast pitch pleaseas podcast pitch pleaseas podcast pitch pleaseas podcast pitch please Podcast Pitchch pleaseas Podcast Pitchch please podcast pitch please podcast Pitchch please podcast. Please spot Pitchch Please. Podcast Bitchleaas Podcast Bitchleaas Podcast Bitch, Please Podcast Itchleaas Podcast Bitchleaas Podcast Bitch pleaseas podcast bitch Pleaseas Podcast Itchleaas Podcast Itchlea Podcast Bitch Please Podcast Pitchch please got.

40:50.27
mike_flywheel
That was that was pretty impressive I think I counted like 23 that was really impressive where where you rank.

40:51.58
Vincent
Ah, yeah, so.

40:56.65
Vincent
Well and we'll see where where the worst settles. Yeah.

41:03.90
mike_flywheel
Vincent before we start to kind of do the wrap on the show is there anything that you know you wanted to mention about 7 dish about yourself the journey that we didn't cover today.

41:11.57
Vincent
No I think that was a pretty pretty good coverage. Well I mean thank you very much for for the opportunity. It was great to have the chat with you.

41:20.21
mike_flywheel
Well thank you Vincent. Thank you everyone else who tuned in today and joined another episode on the on the pitch please podcast make sure to tune in. We'll be releasing these on a regular basis and talking to amazing founders and startups across Canada just like Vincent and Sevendish Vincent great luck on your upcoming release of your beta in March we wish you all the best and look forward to watching and continuing along the journey.

41:47.74
Vincent
Thank you very much Mike Very appreciate it.